Ever wondered what your birthday says about you? Or why men and women find different jokes funny? Or how to tell if someone is lying? If so, you need some Quirkology in your life.

Professor Richard Wiseman has dedicated his life to understanding the backwaters of the human mind and going to places where mainstream scientists fear to tread. The result is Quirkology – a book that will change the way you think about thinking.

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Pace of Life Project: Method

The experiment was conducted by Prof Wiseman and the British Council.

All of the research was conducted between 11.30am and 2.00pm local time, on August 22nd 2006.

Researchers from The British Council found a busy street with a wide pavement that was flat, free from obstacles, and sufficiently uncrowded to allow people to walk along at their maximum speed.

They timed how long it took 35 men and 35 women to walk along a 60 foot stretch of the pavement. They only monitored adults who were on their own, and ignored anyone holding a mobile telephone conversation or struggling with shopping bags..

The previous research into the pace of life was conducted by Prof Robert Levine from the California State University.

Return to the homepage of the Pace of Life Project here.

Find out if you are living life in the fast lane by completing our short quiz here.


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