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It's all about timing

Our computers recorded the time that each person rated the jokes in LaughLab. At the end of the experiment, we looked at the data and examined how the degree to which they found jokes funny changed over a the course of the day.

P eople found the jokes funniest at 6.03 in the evening., and least funny at 1.30 in the morning.

We also recorded the date that each person visited LaughLab. There were huge differences in how funny people found jokes at different times during the month. People found them funniest on the 15th of the month, and less funny towards the end or start of the month.

So, if you want to make people laugh, tell them jokes on the 15th of the month, at 6.03 in the evening.



The winning joke

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Humour across the globe

It's all about timing

The brain's funnybone

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Superiority theory

Incongruity theory

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